BOOKING OPEN

for 2026

BOOKING OPEN

for 2026

Where identity becomes influence

Where design
becomes direction

At Market Theory ©, design is a tool for growth. It shapes how people see you, what they believe, and how fast they trust your work. We turn your ideas into systems that guide perception, sharpen identity, and open new opportunity. Each project begins with clarity and ends with momentum that helps you move forward.

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Nestor - Free Framer Coworking Space Template
Nestor - Free Framer Coworking Space Template

We design for brands shaping what’s next

After years in the industry, we knew we didn’t just want to build beautiful products — we wanted to build what’s next. Our focus is on progress: helping brands adapt, evolve, and stay ahead in a world that moves fast.

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“Most founders do an incredible job running their businesses and a terrible job telling the story of their journey. We believe that's where all the magic is found."

Lechon Kirb | Co founder & Brand Strategist

What sets apart from other agencies

future-focused thinking

We design for what’s next — combining strategy, design, and emerging tech to help brands stay ahead of change.

precision in execution

Every detail matters. From motion to microcopy, we build experiences that feel sharp, fast, and intentional.

adaptive process

Our modular approach lets teams evolve their product and brand without starting from scratch each time.

Experience shaped by collaboration

POSITIONING & IDENTITY

We help you clarify what you stand for and how the world should see you. This includes full positioning frameworks, market differentiation, brand identity, and building a narrative that earns trust fast.

DIGITAL ECOSYSTEMS

We build the systems that support your growth. Websites, funnels, customer journeys, and digital foundations that make your work easier to understand and easier to buy.

PRODUCTS & OFFERS

We help you turn your expertise into programs, memberships, digital products, and signature offers. Everything is built to create long term value without adding more hours to your week.

We’ve partnered with architecture practices that care about clarity, and timing. We use that experience to keep a consistent visual language across competitions, project launches, editorial features, and much more.

CONTENT & VISIBILITY

We help you raise your profile and shape perception. This includes content engines, scripts, campaigns, and storytelling that bring in consistent attention and opportunity.

Collaborations with cultural institutions and creative publishers have refined our understanding of visual tone and editorial structure. We design flexible frameworks that carry diverse voices without losing our intent.

EVENTS & EXPERIENCES

We help you design experiences that deepen community and accelerate trust. Workshops, live events, launches, and activations built to move people and grow your influence.

PARTNERSHIPS & GROWTH

We help you secure the relationships that move your mission forward. Sponsors, collaborators, media, and strategic partners that expand your reach and open new doors.

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A team of proven experts

After years in the industry, we knew we didn’t just want to build beautiful products — we wanted to build what’s next. Our focus is on progress: helping brands adapt, evolve, and stay ahead in a world that moves fast.

Lechon Kirb

Co Founder & Brand Strategist

Leads brand positioning, strategic partnerships, message clarity, digital ecosystems, s, and creative direction for founders.

Lechon Kirb

Co Founder & Brand Strategist

Leads brand positioning, strategic partnerships, message clarity, digital ecosystems, s, and creative direction for founders.

Lechon Kirb

Co Founder & Brand Strategist

Leads brand positioning, strategic partnerships, message clarity, digital ecosystems, s, and creative direction for founders.

Dr. Carrie Rose

President

Oversees strategic direction, scalable product development, education frameworks, event experience design, and operational infrastructure.

Dr. Carrie Rose

President

Oversees strategic direction, scalable product development, education frameworks, event experience design, and operational infrastructure.

Dr. Carrie Rose

President

Oversees strategic direction, scalable product development, education frameworks, event experience design, and operational infrastructure.

Sofia Markell

Design Lead

Background in digital design. Worked with Nike Global and Squarespace on visual systems and digital identity.

Sofia Markell

Design Lead

Background in digital design. Worked with Nike Global and Squarespace on visual systems and digital identity.

Sofia Markell

Design Lead

Background in digital design. Worked with Nike Global and Squarespace on visual systems and digital identity.

Daniel Moreau

Technical Director

Ex-IDEO and Ueno. Specializes in front-end systems and experiences that merge performance with design.

Daniel Moreau

Technical Director

Ex-IDEO and Ueno. Specializes in front-end systems and experiences that merge performance with design.

Daniel Moreau

Technical Director

Ex-IDEO and Ueno. Specializes in front-end systems and experiences that merge performance with design.

our

progress

our

progress

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progress

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“They turned complex ideas into something simple and meaningful. It’s rare to find a team that designs with both clarity and conviction.”

Noah march

Co founder & CEO

“They turned complex ideas into something simple and meaningful. It’s rare to find a team that designs with both clarity and conviction.”

Noah march

Co founder & CEO

“They turned complex ideas into something simple and meaningful. It’s rare to find a team that designs with both clarity and conviction.”

Noah march

Co founder & CEO

let's

TALK

“They captured our vision instantly and turned it into something powerful and timeless.”

Jane Davidoff

Co founder & CEO at Hollow

“They captured our vision instantly and turned it into something powerful and timeless.”

Jane Davidoff

Co founder & CEO at Hollow

“Smart, fast, and precise — they built exactly what our brand needed to move forward.”

Rona Davis

CEO at Non

“Smart, fast, and precise — they built exactly what our brand needed to move forward.”

Rona Davis

CEO at Non

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